SONY MUSIC LATIN IBERIA’S I’mmigration
My final project at Sony reflects how my design skills grew and my creative juices got stronger. For I’mmigration, my CD and I worked together to create deliverables for Sony’s internal campaign on Immigration Awareness Month.
I’mmigration consisted of guest speakers who told their stories on immigrating to the United States along with informational sessions regarding the legalities of working as an immigrant and opportunities to safely become a citizen.
With the help of my CD, we developed the name “I’mmigration” for the campaign. We wanted to suggest inclusivity in the shortest form possible, which is why we made the word “immigration” possessive - allowing anyone to call it their own.
I also developed the tagline “One Dream. Many Stories” to drive home the purpose of the campaign: to spread awareness, support and listen to our immigrant co-workers during Immigration Awareness Month.
I then had the pleasure of designing the logo for this campaign. I chose a typeface that had a quirky personality to express that this campaign would be friendly and approachable. The different weights on each letter represent how each immigrant is different within SME.
“Through Your Eyes” was an informational event that sympathized with the working immigrant and helped answer questions SME employees had regarding their citizenship status.
These are designs and copy that I created for email blasts from HR out to all of SME Latin Iberia, encouraging them to attend the I’mmigration events.
“Tell Your Story” covered an event where SME employees were encouraged to share their story on who they were and why they cherished their culture.
